Success Stories

Relationship Marketing with Kody B: Norm Dominguez

The New Year is approaching fast, and that means we will all be setting new business and personal goals for 2019…

Consider adding this goal to your 2019 list;

“Keeping a positive attitude Daily.”

I’m sure you’ll agree that positivity is missing in most everything we see in today’s world.

Matter of fact, 87% of what we see, hear and experience is negative. Combating the negative by creating a daily positive attitude is crucial to living “happy.”

With that being said, being positive and living happy sounds so easy…but all you need to do is take a look at social media daily, and this will bring all the negative back into your world.

So then, what is a person to do, to have an attitude of positivity daily?

  • Choose “Positivity”
  • Commit to a daily “Positive Attitude” &;
  • Form a habit of being positive

You can achieve this by incorporating these 6 Pillars of Strength;

  1. Show you care
  2. Accept responsibility
  3. Treat with respect
  4. Keep your word
  5. Always think remarkable
  6. Enjoy a little craziness

“The Law of Positivity” is this…

When you have and practice a positive attitude you will become more excellent in whatever you do. Be positive, and you’ll be happier!

This is just a little taste of what Norm Dominguez has to say in his new book;

‘The Magic of Positivity’

Norm Dominguez is the author of “The Magic of Positivity.” In this book, he teaches the 6 Pillars of strength. These pillars create a positive attitude for success in your business and personal life.

Norm also serves in many capacities in BNI. BNI is the worlds largest networking company. BNI has created 9.5 million referrals throughout 8200 chapters around the world. Resulting in billions of dollars made for people involved in BNI, all within different industries around the world.

To get your New Year started out positive, listen in to hear what Norm has to say about forming a positive attitude daily in the podcast below…

Kody Bateman: Hey everybody. This is Kody B. Welcome to our Relationship Marketing with Kody B Podcast. Kody B would be me I guess. It’s kind of weird talking in third person. I always kind of joke around with people that talk about themselves in the third person.


But it is the name of the show. It is Relationship Marketing with Kody B and I tell you, I’m really excited to be doing these podcasts. This is a brand new format for us and we’re real excited about it. We have an incredible line-up of guests that will be joining us on our show and the purpose of having this show and the purpose of having our guests on the show is to give back to our business community in an educational format to talk about important things to help people build their business.


Obviously we have a key focus on relationships and particularly relationship marketing and we talk a lot about what relationship marketing is, what it does for you and how we can change the world by creating strong, positive relationships in our lives.


The goal of this show is to have numerous business guests on, real thought leaders, people that have been there and done that and done some incredible things.


So our debut show, I’m really excited about. I could not think of a better way to start these podcast shows and to have the guests that I have today. The gentleman that’s going to be joining us today, his name is Norm Dominguez.


Now many of you know who he is. Those of you who don’t, I’m going to kind of share with you a little bit about Norm’s background. Norm has been involved with an organization that has become the largest networking organization in the world. It’s called BNI, Business Network International. It was founded in 1985 by Dr. Ivan Misner and Norm has been with Ivan pretty much from the beginning and served in many capacities, building and maintaining this large global network known as BNI.


By the way, BNI now has over 8200 chapters worldwide in over 70 countries. Last year alone, they helped generate over 9.5 million referrals for its customers, for its people that are part of their chapters. This is not just an organization that talks about stuff. They generate results, billions of dollars in business generated from those referrals just last year alone.


So welcome to the show Norm Dominguez. Thanks for being with us today.


Norm Dominguez: Kody, great to be with you. Great to be with you.


Kody Bateman: Well, I will tell you, one of the things we just – you and I just attended the International BNI Convention in Bangkok, Thailand and I was honored to have you be my host. I mean I showed up and you were a generous host and you kind of walked me around and showed me the ropes and introduced me to numerous, numerous people from all over the world.


What a great host you were, brother. I really appreciate your kindness in Bangkok and I learned a lot from you there. I’m hoping to kind of take some of that messaging that we talked about over the course of three days there and bring it on to this podcast today.


So before I do that, again, I need to kind of talk a little bit about what you’re doing today. So Norm Dominguez, three decades building BNI. He served as a national director there. You were a franchise owner. So you’ve been on all sides of this business. You served as their COO for a period of time, also as the CEO for a period of time.


So great accomplishments there. Currently, you are the vice chairman emeritus at BNI. You’re involved with the BNI Foundation which are doing a lot of incredible work there and we’re going to talk a lot about this today. You are also the co-founder of Possi Global, which is a global movement on positivity and I’m really excited about this work that you’re doing. I want to share that.


In fact, those of you who don’t know, he has got this book titled The Magic of Positivity and this tells the story of the Possi Global and some of the things that you’re doing and we want to share some of that on the show today.


So Norm, that was a big, long introduction there.


Norm Dominguez: It was. My goodness gracious. Thank you.


Kody Bateman: But well-deserved. We couldn’t say enough nice things about you. One of the things I really like about you Norm is that you’re one of the true gentlemen in the business world today. To me that’s the best description of you. You’re a true gentleman. You come from a place of humbleness and I love that in leaders. I love to see humble leaders and you’re certainly one of them and you made a huge impact in the world today.


Let’s start right in with Possi Global. I want to help our listeners to understand this vision that you have of helping positivity to grow around the world. Certainly we live in a world today that positivity is needed more than ever before. It’s needed now.


So tell us a little bit about how this all started for you.


Norm Dominguez: Well, it’s pretty simple Kody, starting in a couple of ways. Within the BNI organization, one of our code of ethics is I will establish a positive and supportive attitude. That goes back 35 years ago with BNI. I always thought to myself, “Well, you know what? We can’t just look at a positive attitude within our organization.” A positive attitude should be a forerunner in everything that we do, whether it’s professional, whether it’s personal, whether it’s social.


Attitude drives us. So if I take you fast forward in that light, it was only five years ago in 2000 – six years ago now in 2012, I was in South Africa and I met a gentleman by the name of Keith Dyer and Keith and I hit it off real well. He was one of our executive directors in BNI and we started having Skype calls. Those Skype calls really focused on the importance of attitude. Fast forward a couple of years and it turned into discussions of positive attitude and how maybe we could impact not just the environment we professionally engage in, but the greater environment around the world.


A lot of hard facts have come out in recent years of how much we are influenced and you even shared that in your book Kody, of human connection. That 87 percent of the impressions made upon us every day are not positive. They’re negative.


Well, that’s overwhelming. When you turn around and it hit us that maybe Possi or positivity could do something about it.


Kody Bateman: Well, I will tell you. It’s exciting because you have a way of taking a simple concept to a much deeper level. In fact – and I want to ask you this question. When people hear – we’re starting a movement of having a positive attitude and when you hear the phrase “positive attitude,” it almost sounds like cliché if you will.


I mean it’s used a lot and people talk about it on the surface all the time. Hey, you got to have a positive mental attitude. You need to have a positive attitude and people really surfaced on that. But you’re not a surface guy. I mean you really go into depth, you and Keith and others involved in the Possi Global. You really go into depth on what a positive attitude is, what it does, how to get one, how to keep one, how to nourish one.


So talk to us a little bit about how do we keep it from just being on the surface in our lives. We got to go into depth, the what of it.


Norm Dominguez: You know what? As I become more seasoned in life and in – I got to take – say you got to make it simple and some of the simple things we do. For example, every day when we get up, we have a routine we go through and that routine can be habits that we form. Hopefully those habits are our good habits, whether it’s brushing your teeth or washing your face or doing whatever you’re doing to get prepared for the day or in my mind, what we have to do is attitude has to be a habit.


Positive attitude has to be a habit, which means you have to surround yourself with mechanisms in order to do that. We’ve heard a lot about those mechanisms over the years, whether it’s Post-it notes on the mirror, whether if I showed you the other part of my office, I’m surrounded by moments and memorabilia and instill positivity.


It’s pretty not tough to knock me off that positivity route. Well, how do you do that quickly when people don’t even have exposure to it? To me, the only way you can do that is to form that habit and remind yourself of what that habit can do to help you and those that surround you. You’re always going to get hit.


Kody Bateman: So we talk a lot about creating habits in the workshops and seminars that I do around the world and we talk about there are four levels to creating a habit, good or bad in your life. I always joke around saying smart people did the studies and they have these fancy words for the levels.


So the first level is unconscious incompetence which means you don’t think about it. You don’t do it. There’s nothing happening at level one. Level two is conscious incompetence. So you think about it but you don’t do it. So still nothing going on.


You’re thinking about not doing it and then the third level is called conscious competence where you think about the activity and then you do it. Then the fourth one is when it becomes a habit. When it becomes a habit, it’s called unconscious competence and that’s where you no longer think about it. You just do it.


That’s when anything you do in life becomes a habit. Now let’s go to the positive attitude. So you’re saying a positive attitude you need to create as a habit.


So how does somebody make it to where you’re not – you no longer even think about positive attitude at all. You just have it. How do you get there?


Norm Dominguez: Well, that filters over to what we call the pillars of strength. Those pillars of strength can truly become very automatic in your nature. An example of it, one of the pillars of strength is keep your word. Now you know what? You can turn around and be in a conversation. You and I had some great conversations in Bangkok. In those conversations we had – you know, how can I help you? How can you help me?


We get really excited about what we’re doing and we – I’m explaining something to you and you say, “Count me in,” or you’re explaining something to me and I say, “Count me in.” Then all of a sudden, you go – you walk away and you go, “What did I just commit myself to?”


Kody Bateman: Right.


Norm Dominguez: So now this has taken me years to establish. If I’m going to say something, I will probably say, “Kody, let me think about this overnight. Let me absorb what you’ve just shared with me and I will get back to you tomorrow.”


I may come back to you tomorrow saying, “I’m committed to so many things that I can help you with this slice,” and that becomes automatic. That becomes a habit and the many things that we may do to help entities in the non-professional world, in the non-social world, but little things like various foundations, BNI or your foundation or you witnessed an organization called Friends of Thai Daughters in Bangkok. Well, I was introduced to an organization probably six or seven years ago.


But it just so happened a year ago when it was going to be announced that we’re going to have our international convention in Bangkok, I said to somebody that introduced me to it, “Hey, what if we could visit the home where these girls who were subject to human trafficking are living, to get away from that?”


Little did I know within just a couple of months – and now that goes back almost a year. You know, arrangements were being – put in motion for us to do that.


That was keeping your word and it became automatic. I don’t even have to think about it now and it just – further my engagement with that organization.


Kody Bateman: OK. So you kind of jumped forward on a subject I wanted to bring up, which is the foundation work. But while we’re on that subject – and then I’m going to bring it back to these – because I really do want to spend some time on these pillars of strength that you’re talking about. But while you brought it up, the Thai –


Norm Dominguez: Friends of Thai Daughters.


Kody Bateman: Friends of Thai Daughters. I was at this conference and they put up on the screen the Friends of Thai Daughters, what it is. It’s an organization where they bring girls into this organization, provide a place for them to stay, provide them with educational opportunities and a lot of funding goes in place to help these young girls, get them off of the streets and away from bad situations, away from – human trafficking is a big, big problem in Thailand and well, it’s a big problem everywhere. But it’s certainly a big problem there.


So we were able to see firsthand the effects of this incredible organization. I got to tell you Norm, very emotional for me to sit there and your organization brought up three girls from this organization that were a part of it.


I think there was an eight-year-old girl.


Norm Dominguez: Eight and two high school girls.


Kody Bateman: So there were two high school girls and then a young girl that was like eight or nine years old and each of them in broken English shared their appreciation to the audience for helping them, for helping them. They wouldn’t have the life they have without this foundation. I got to tell you I got very, very emotional when I saw this.


You see things like that and you realize, you know, that’s what life is about. We talk all day long about business and generating referrals and more – you know, making more money and being successful.


None of that means anything unless you can give back to your communities and back to the world like you’re doing with the BNI Foundation who fronts this. It’s incredible.


So when you talk about having a positive attitude, being involved with something like that, like I envisioned – and I’m involved with a lot of charitable organizations. But I just imagine myself being involved with the Thai daughters’ house and being involved with that whole thing.


How could you not have that good feeling that nourishes a positive attitude? So I think you really touched on one main thing is that you’ve always got to be thinking of other people. The number one way to – the number one fight against positive attitude is when you become self-absorbed.


As soon as you’re self-absorbed and make everything about yourself, that’s when negativity kind of takes over because you’re always comparing yourself to something else that’s going on.


The very simple shift is to take the focus off of yourself and on to other people. How can I truly genuinely – not because I’m going to get the attention for it, but genuinely want to help another human soul.


That’s where positive attitude comes from is when you just make – if you do that.


Norm Dominguez: It happens, Kody. It happens in so many ways and it’s not just like the Friends of Thai Daughters. I think when I read your book Promptings and you told us all how that came about – and I think about – gosh, it was 11 years ago when it was shared – our daughter made some bad decisions and became an addict. It was shared with us.


Those are journeys that we go through in life and we know we can’t impact everything that needs help. So you’ve got to pick and choose.


Kody Bateman: Yeah.


Norm Dominguez: When you pick and choose, like I sit back and I go, “Well, I’m very much involved in a local organization here in Phoenix, Arizona where I live. I’m involved in a regional organization that’s based out of Southern California. I’m involved in a couple of organizations in India now. I want to do more with Thai Daughters. I want to do more with the BNI Foundation.”


But now I’m finally at a point in my career where I can do that. I don’t have to worry about the day to day that you have to worry about running a business.


Kody Bateman: Which is a great place to be. I want to kind of take it back because that’s a lot of stuff. You just mentioned a whole bunch of things that you’re doing. I can imagine the listeners listening right now. They’re like, “Wow! Man, this guy is involved with a lot of stuff.” I mean how do you even – how do you even get your mind around all of these incredible positive activities you’re involved with? I will tell you, I want to bring back to this discussion which is in your book.


Norm Dominguez: OK.


Kody Bateman: The magic of positivity. I think the foundation of the way you think comes from something in this book. You have a law to positivity and you have six positivity pillars of strength. So there’s a law and there are six pillars of strength. I want to read, if you don’t mind. I’m going to read what the law is, if that’s OK.


Norm Dominguez: Sure.


Kody Bateman: So the law that you have stated in this book, it’s part of the Possi Global organization. The law of positivity is nothing more than this. It’s when you have and practiced a positive attitude. You will become more excellent in whatever you do, be positive and you will be happy. That’s the law, right? Is that correct?


Norm Dominguez: Correct.


Kody Bateman: So that’s a statement. That is the law and by the way, where can – if you’re listening, you’ve got to get this book. It’s a very quick read, something you can read very, very fast. But man, it’s so powerful. In fact I’ve endorsed this book and I was honored to be one of the ones that got to endorse with your book.


Norm Dominguez: Thank you.


Kody Bateman: But where can somebody get this?


Norm Dominguez: Easiest way to get it is Amazon.


Kody Bateman: Just go to Amazon. Look up Norm Dominguez, The Magic of Positivity.


Norm Dominguez: The Magic of Positivity, absolutely, yes.


Kody Bateman: Yeah. OK. So we talked about what the law is and then you have six pillars of strength.


Norm Dominguez: Yes.


Kody Bateman: I want to share with you – and you talked a lot about one, the first pillar of strength is show that you care. So if you want a positive attitude and you want it to be more than just on the surface level, you want to go in depth of a positive attitude in your life, live by these six pillars of strength.


The first one is show that you care and you talked about that. You talk about being involved with charitable organizations like the House of Thai Daughters and things like that.


Norm Dominguez: Right, right, right.


Kody Bateman: So number one is show that you care. The second one is accept responsibility. My goodness, we could do a whole podcast just on that one. How often today do people not take responsibility for anything? But you say number two, accept responsibility.


The third one is treat with respect. Well, again, that’s a lost art is that we treat people with respect. The fourth one is keep your word and you just mentioned a little bit about that.


The fifth one, always think remarkable and the final one, enjoy a little craziness, which is kind of unique.


Now I want to give you the opportunity to talk about each of those. I want to start though – the one that sticks out the most – I mean a lot of these you would think – you know, show that you care, accept responsibility, treat with respect. These are all things you would normally – those are common. Keep your word, which is real important. Always think remarkable.


Enjoy a little craziness. Now that’s a little out there. So let’s start with that one. What do you mean by enjoy a little craziness?


Norm Dominguez: Well, when I began working on this project and these pillars of strength were something that I started working on way before the Positivity Project took over.


What happened is five of the six are very serious. I go, “You know what? Everything can’t just be serious.”


Kody Bateman: Right.


Norm Dominguez: So I needed a sixth one and I came up with the idea of enjoy a little craziness. Now in the book, the illustration or the story told in the book are by different individuals. So there aren’t just stories for me. The only story for me in the book is always think remarkable.


But enjoy a little craziness was put together by a gentleman that has become a good friend and he’s called a happiness coach. He’s based out of India and Murali Sundaram is his name, but he walked me through a sequence of – you know what? When you start your day, maybe you got to do something a little unusual.


Well, he has young daughters and with his daughters, he started doing this at home. He would walk down the hallway a different way. Sideways, back ways and it would just lighten things up a little bit.


So when we look at enjoy a little – what do you do to lighten things up a little bit? And I’m a pretty serious person. I don’t – it doesn’t fit my demeanor the way I – if I get off on a tangent, it can, and mostly around sports and – or if I’m cheering for a team, that kind of stuff.


But you’ve got to lighten things up occasionally. If you don’t, you will not bring balance into your life.


Kody Bateman: Boy, that’s such great advice. In fact it’s kind of funny. It reminds me of a story. I like to keep things light for myself. I like good hip-hop music. I like to dance and I like rap music. I like to come up with my own little raps and stuff like that.


A lot of people don’t understand that about me. Here I am, this middle-aged white guy that’s – you know, this business guy and I’m serious in a lot of situations. But I have that light side to me. A lot of people really don’t understand. I have funny stories. I had an event recently and you’re the founder of BNI. You’re a good friend of Ivan Misner, Dr. Ivan Misner.


He’s a pretty serious guy too. I mean he is very smart. You know, PhD, super smart. He has written like 25 books. He’s just an incredible, incredible human being and had him up on the stage and he had on his suit and his tie and all that kind of stuff and talking about all these serious things.


So I got some funky music going and tried to get him to kind of dance a little bit with me. He didn’t quite know the thing of that but he played along. He played along. He’s – OK. Well, I guess I better do this, which is kind of funny. But you do. You got to decide in your life that you’re just going to have fun along the way.


Norm Dominguez: Well, Kody, and you can take it even – I mean when you bring up Ivan, well, for the little craziness that was – it was crazy in the sense it was relaxing. Ivan loves to play chess and he taught me about playing chess. Since I lived here in Phoenix and I commuted to LA, every Tuesday to Wednesday – I would have dinner with him and Beth, his wife, at their home.


Part of dinner was him and I playing chess and as serious as chess can be, I mean he hates to lose, hates to lose with a passion, hates to lose. I seldom won. But I could see we would be playing and all of a sudden it was like you put a transparent piece of glass on his forehead and I could see the wheels start to turn because if I got ahead in the game, he goes, “He’s not going to beat me.”


Then he would put into place what he calls the “nibble effect” and he would start nibbling at me. For me, it was to make sure he didn’t turn it around and eight out of ten times, he would turn it around and he would beat me. But we never took that serious. We did in the heat of the battle.


But we played chess every week for 15 years, hundreds of games of chess. We would do it at our lunch hours in the office because he would have a chess board there. Just to break up the game because it was fun. So you find little mechanisms that allow you to do that. For me it’s reading. I love to read.


Kody Bateman: During that period of time that you’re talking about where you would go and meet with him weekly and play chess and spend some time with he and his wife Beth, who by the way Beth is incredible. She started the BNI foundation doing some incredible work there.


During that period of time, I mean you were building a serious business with Ivan. I mean you’re a franchisor. BNI is a franchise business model. You’re a franchisor. You’re setting up franchises all over the US and then you started to expand it to international countries and your international country expansion story is unbelievable and you were in the middle of that battle. I mean you were in the heat of all of that, part of all of that, part of all the growth.


So the two of you had some very serious things to discuss. I’m sure you had what appeared at timed insurmountable challenges. I mean there were times when you guys wondered where your next money was going to come from or how you were going to survive the next week as you were building what today is the global enterprise. But you were there for that whole entrepreneurial build-up of that.


So being a founder of a company myself and going through the challenges, you go through good seasons and your challenging seasons. You went through those challenging seasons and once a week you showed up with the founder and played a little chess with him.


I think it’s important for our listeners to understand that, that the two of you figured out how to lighten the load by just enjoying life while the challenges were there. Does that make sense?


Norm Dominguez: You have to. I mean I can shift because when you enjoy a little craziness, I mean early on in my travels, I would intentionally schedule a half day to a full day. If I was going someplace other than LA, which I did a lot of. I used to turn around and tell people if I spent more than four nights in one place, I could almost call that a change of address.


That included being at home and I’m pretty blessed. My wife accepted the Mrs. Mom or Mrs. Dad I guess you would say title for the better part of 15 years and you know one of our children very well and all three of our children have grown up and become good at what they do professionally.


But a second thing that enters into the picture is another pillar. Accept responsibility. I always feel that when you’re in a leadership role, the thing you have to be able to recognize is that no matter how much you turn things over to other people, ultimately it’s your responsibility.


If they’re not doing it right, maybe that’s something you need to look in the mirror. Am I giving them the right direction? You try to correct the course and sometimes if the course isn’t being corrected, you have to take other measures.


But the buck I always felt between Ivan and I, because he gave me that opportunity, I had to accept that responsibility because Ivan would really be looking at even the greater picture. How are we going to get the funds we need to put into technology? How are we going to get the funds we need to put into advancing our franchising operations? Yet once he would think about that, my role was to make sure we put it all in place. We were very fortunate and we put a lot in place over a period of time.


So accepting responsibility is automatic. But the same thing holds true shifting over to why is it a pillar of strength. You’re not just accepting responsibility in your professional environment. How about your personal life? How about your spiritual life? How about the political life you might or might not …


We all are so impacted by so many outside influences that like one of my favorite one is right now on accepting people for who they are. We can’t change people. But if we can take on and accept who they are, it sure makes life a lot easier.


Kody Bateman: Boy, it sure does.


Norm Dominguez: So you accept that responsibility.


Kody Bateman: It sure does. Yeah. I will tell you. I see that. I look over these pillars and one of the ones that really pops out for me is what you just talked about, taking responsibility. I think it’s one of the biggest needs in our society today is to teach people this concept, to take full responsibility of your life, the good things and the bad.


You know, and part of that is not taking yourself too seriously. Look, we’re all humans. We all make mistakes. We all do some things good and we do some things not so good. We’re all that way and if we – isn’t it interesting? If you notice someone with a negative attitude. Let’s talk about that just for a second.


Somebody with a negative attitude – and all of our listeners just think about somebody in your life that has a negative attitude and I’m going to tell you – correct me if you think I’m wrong. I want you to talk about this. Somebody with a negative attitude 100 percent of the time, that same person is pointing the finger at somebody else, blaming somebody else, thinking the problems are because of somebody else. It’s causing trouble for them.


A hundred percent of the time. I’ve yet to meet someone with a negative attitude that takes personal responsibility. Am I wrong in that? Is that too bold a statement?


Norm Dominguez: No, it’s not. I attended today a – one of these high energy impact three-day workshops a number of years ago. I walked away from that workshop because I’ve always – you know that old saying – knowing constant life is change. But you expect that change from somebody else. Like you keep pointing the finger.


Kody Bateman: Right.


Norm Dominguez: Well, at that particular seminar, there was a lot of flipchart work going on and on one of the flipcharts, it said for things to change, first I must change.


I came home with that. I actually took that sheet of paper, brought it back to my office in LA, put it there, put it in front of my personal life, recognizing if – whether it’s the marriage or whether it’s my children or whether it’s my professional endeavors.


Maybe they were little things that I had to tweak in myself if I was going to help impact the world. I think when I look at it that way, it’s to change the way the world is operating right now in a confrontational manner. It’s getting the masses to come together and taking that negative person and say, “I understand where you’re coming from.” But instead of being critical of them, say, “How can we work together?” It’s not, “How can I help you?” because anything I say, they’re not going to receive it in a proper manner.


But if I say, “How can we do this together?” what one little thing? What one little reminder? OK. And that’s all part of accepting responsibility is the spirit that comes into place of – what’s the word I’m looking for? Not recognition but accountability.


So you’re going to help that other person be just as accountable because you are. What I try to do now even in this period of my life is I ask people why Kody Bateman hold me accountable. What can I do so that we can make this movement more impactful?


Just – I mean if the positivity movement is the globe, all we want to do is carve out our little slice and maybe that’s going to help generate abundance or create a further avenue for somebody else to keep that movement going forward because negativity started at the dawn of mankind when Eve told Adam to eat that apple.


Kody Bateman: Yeah.


Norm Dominguez: That was the beginning. I mean right there. You can go right back to that. So there have been tens of thousands of years past. We’re not going to change it overnight. But if we can do stuff like what we’re doing right here and just talk about it a little bit and install little thoughts – you know, I always think one of those pillars is always think remarkable.


Kody Bateman: Yeah.


Norm Dominguez: Well, that pillar came – really came from – have you ever heard of the sales trainer Tom Hopkins?


Kody Bateman: Of course.


Norm Dominguez: OK. Tom Hopkins used to do a presentation and the presentation included asking this question. Kody, how are you?


Kody Bateman: Good.


Norm Dominguez: Good, fine, all right, OK or you might even say – give a thumbs-up gesture, whatever that might be. But at the same time something may be going on in your life where that might not – you’re just being polite.


Kody Bateman: Right.


Norm Dominguez: So Hopkins used to say, “Well, I started adopting the word ‘unbelievable’” and I had a BNI colleague of mine. Always I would say, “Bill, how are you?” He would say, “Unbelievable.” I would go – after about three or four months, I would go, “Bill, what is this unbelievable stuff you’re throwing at me?” He told me the Hopkins story.


Well, that led me to start using the word “remarkable” with people because if I tell you I’m remarkable, I’m telling you the truth, the whole truth and nothing but the truth. What you just don’t know is what side of remarkable I might be on at that moment.


Kody Bateman: It’s interesting. I’ve coined a phrase many years ago when I talk about seminars that says that the story in your mind becomes a story of your life. So whatever you’re thinking in your mind becomes a story of your life. So take that back to your pillar. Always think remarkable. So if you have these phrases of thinking remarkable, that’s a story in your mind is think remarkable.


I’m doing remarkable today. I’m doing exceptional today. Keywords that that’s the story that you place here and if you keep saying those things, pretty soon you become remarkable. A story in your mind becomes a story of your life.


Norm Dominguez: It becomes a habit.


Kody Bateman: Yeah.


Norm Dominguez: It becomes a habit.


Kody Bateman: Yeah, no question and again becomes a habit. In fact I learned a long time ago. I always thought it was comical – not comical. It was kind of sad in a way that when you ask somebody how they’re feeling and you know they’re not feeling well. It’s like let’s say someone close to you got sick. You say to them, “Hey. Well, how are you feeling today? How are you feeling today?” What do people typically say if they’re sick? Hey Norm, how are you feeling today?


If you’re sick, typically what people say back is, “Oh man, I feel like crap. I feel terrible.” You know what I mean? So again, that’s a story in your mind. So a lot of people stay sick longer than they need to stay sick because they’re saying to themselves they’re sick.


So several years ago, I kind of started – I put this to a test. I put it to a test where when I started like – if I was catching a bug or getting a cold or flu, whatever, people would say, “Hey, so are you doing better? How are you feeling, Kody?”


I started saying things like, “Oh, I’m getting better by the second.” I wasn’t lying. I wasn’t lying. I mean I wouldn’t say that I feel great when I didn’t because I was still sick. But I would say I’m getting better by the second, getting better by the second.


I got to tell you – that may seem like a very – like a trivial thing, like not a big deal. But I got to tell you that it was a huge shift for me in my life. When I started talking that way, literally Norm, the last 15 years, I don’t – I don’t get sick. I don’t get sick anymore. Like knock on wood I guess. I mean you always go through whatever.


Norm Dominguez: Yeah.


Kody Bateman: But don’t you think that has something to do with just my language?


Norm Dominguez: Absolutely. It’s one of those habits you form. It’s – I had – are you familiar with pink eye?


Kody Bateman: Yeah.


Norm Dominguez: I had never had it in my life. About eight or nine days ago, I got it.


Kody Bateman: Oh no.


Norm Dominguez: I go, “What is this?” So I went and got some medication, antibiotics. So the next day, my wife said, “Well, how do you feel today?” and I said, “Well, on a scale to 10, today I’m a 7.4.” So she said the next day, “How are you feeling?” Well, I said, “I’m not at 8.”


Kody Bateman: That’s great.


Norm Dominguez: You know what? I never think of perfect being perfect because I always think there’s room for improvement. So I got it up to a 9.9. That’s where it’s going to stay only because I always think that there’s a way you can improve on what you’re doing.


Kody Bateman: So I’m going to ask you, you know, there’s a – you got these pillars of strength for a positive attitude. We’ve talked about many of them. Solid, solid pillars. I mean just incredible stuff. I want to talk about activities for a second. What kind of activities have you done to keep you in the positive more?


I’m going to share with you one of mine.


Norm Dominguez: OK.


Kody Bateman: My saving grace, people ask me all the time how I’ve been able to accomplish what I have. My saving grace in my life has always been – ever since I was a kid, was a love for reading. I attribute any success I’ve ever had in my life to reading positive books. I mean I am a reader, man. I read.


So that’s an activity. To me if I was to attribute one activity to any success I’ve had, that would probably be at the top of the list is I’m always reading. What are some activities that you have done or you think are important for people to do?


Norm Dominguez: Well, since childhood, I share a mutual activity in terms of reading. But simultaneously, I’ve always been involved in sports in some way. I always felt that a stimulation of the body is going to be stimulation of the mind.


So I’ve tried to maintain a fitness regimen. You know, I’m no star athlete. I didn’t – nobody was going to offer me a scholarship to play ball some place. But I’ve always been involved with sports and an appreciation for that. I’ve always been involved in – for a long, long time, because I got pretty good at stuff and whether it’s communication or whatever, helping people and mentoring. It has been a regimen that it has come – I didn’t realize I was a mentor or a coach or something until people started saying I was. But I always did it.


Kody Bateman: Right.


Norm Dominguez: I wanted things to be better for people.


Kody Bateman: So what’s your favorite sport?


Norm Dominguez: Oh gosh. My favorite sport as a spectator is the traditional football, baseball, basketball kind of stuff. I still love to try to get out on the golf course and watch it conquer me. I always go, “You know what? If I have two or three shots, good shots in a round, it brings me back,” because it’s a game you can play until you’re old and one of my favorite golfers of all time was Arnold Palmer.


Kody Bateman: Yeah.


Norm Dominguez: I think he revolutionized golf and got it to where it is today. But reading is – so when I look at those things, it’s – like right now, my favorite activity around sports is going to see my two eight and ten-year-old grandsons play Little League baseball.


Kody Bateman: Oh, that’s great.


Norm Dominguez: I mean my wife and I must have gone to a hundred games last season and we will do it again this coming year because they’re all local, that we get to go see. What’s fun about that is you get to watch these kids mature and develop.


Now you don’t want to ignore the other grandchildren. So right now, one of my favorite activities are my grandchildren.


Kody Bateman: Oh, yeah.


Norm Dominguez: But I would say – I’m not going to say I’m a great – papa is my nickname. I’m going to say I’m really good because I’m the kind of grandpa that give me two or three hours and it’s time to give them to grandma or give them back to their parents because it wore me out. I can’t keep pace with them.


But you adopt certain things that you like to do. I mean always improving. I mean if you’re always on the cusp – and one of my favorite – it’s one of our code of ethics – or not code of ethics. Core values in BNI. It used to be education and – education and responsibility maybe. But now we call it lifelong learning.


Kody Bateman: Yeah.


Norm Dominguez: Because I knew people like you Kody are involved in that. You never quit learning. You never quit exploring and if you can help others do the same thing.


Kody Bateman: So let me – I want to touch on something real quick because you brought up some incredible things today. Great reminders for us as positive thinkers, things that we should be involved with, we should be doing. I want to speak – there’s people listening in on this who are new to the positivity movement. They’re new to personal development, if you will.


They live in a world of negativity and so a lot of this stuff is new to them and in fact, there are even listeners that they’re not new to this, that they’ve been students of personal development for a long time. But there are times in people’s lives, when they hear this stuff – and I’ve gone through it. You’ve probably gone through it. There are times in your life when you hear all these positivity stuff. You just aren’t in the mood for it.


Like you say, yeah, yeah, whatever. Yeah, here you go again telling me if I do this and this, everything is going to work out. Well, dang it. It didn’t work out. So I’m having a bad day. I’m having a bad week. I’m having a bad month. This has been a terrible year. I mean I’m just – so, you know, there are listeners right now that are – they want to believe all this stuff. But they might be going through that season where things aren’t working for them and they’re trying to be positive and they’re trying to do that. Here they’re being told again to do these positive things and they will work out for you. What do you say to those people?


Norm Dominguez: Sometimes we isolate ourselves. Just because people like Kody Bateman and Norm Dominguez will attempt to come across as eternally positive, we’ve had our moments. We’ve had our moments. I mean – but I don’t feel like – probably the most difficult moment I have ever had in my – two of them I will give you Kody is in 1991, I made some bad business decisions and I had to do something that at that time was an evil word in my mind. When I had to file bankruptcy to protect the roof on my home for my family.


At that time, it wasn’t a positive thing. But it accomplished the mission that we were able to keep our home and then the second thing that happened, it was in 2004. It was a health issue. I had a stroke and it was totally out of the blue. I mean I was a picture of health. Nobody would have ever thought Norm Dominguez at that time who weighed very little was going to have a stroke.


I had it by myself in my office in LA with nobody there.


Kody Bateman: Wow.


Norm Dominguez: And it took me two years to get over that, thinking, god, I can’t go to sleep at night. So if you’re the person that says, “I’ve had a bad year,” or “I’ve had a bad week,” or “I’ve had a bad month,” whatever the case might be, keep in mind you’re not by yourself. Don’t isolate yourself.


Kody Bateman: That’s great advice. It really is and I think it’s so important that people hear that kind of thing.


Norm, I wish we had all day brother. I mean I think we could go on – I think we’re just kind of getting warmed up right now. We could talk all day about things. I would love to have you come back on the show a little bit down the road. We will talk a little bit more about the progress that you made with the Possi Global Movement and those kinds of things.


So again, get the book, The Magic of Positivity by Norm Dominguez. You can get that on Amazon. A great short read. This is the kind of book you want to read over and over again because it’s simple and it has got great little concepts in there for you to live your life by.


In closing Norm, I’m going to ask you a couple of questions.


Norm Dominguez: OK.


Kody Bateman: I always like to do this in kind of a fun little way. There are three questions I want to close with. The first one is, “What is your favorite book and why?”


Norm Dominguez: Oh gosh. Well, my favorite book of all time is the bible.


Kody Bateman: Excellent.


Norm Dominguez: Because there’s so much there and it has been so – interpreted by so many parties and – but if it has got meaning, it’s what you want, you want to look into it. On recent history, my favorite book is Good to Great by Jim Collins because I think you can look at what he wrote and if you’re open-minded enough, you can take the principles from Good to Great and you can apply them to life. So they can be more than just business principles.


Kody Bateman: Absolutely.


Norm Dominguez: So Good to Great and the bible.


Kody Bateman: Good stuff. OK. Second –


Norm Dominguez: But there are many others. But –


Kody Bateman: Oh, yeah, that’s a hard question. When I’m asked this question, I got a library of – yeah, exactly.


Norm Dominguez: Sitting here on my desk …


Kody Bateman: It’s funny. Today, I knew I was going to ask you that question. Today I was looking through my library at my home. I’ve got a – my favorite room in my home is my library. I was just browsing the shelves today and man, it’s crazy when you browse the shelves because a lot of those books have been on there for years and you kind of forgot about them.


But two books and I pulled them off the shelf and put them – I just stacked them on my desk because I’m going to reread them. The first book that I pulled off of the shelf was The Power of Positive Thinking by Norman Vincent Peale. I’ve read that book several times. But it has probably been 10 years or so since I’ve read that book and that’s certainly one of my old time favorites. So I pulled it off the bill. The other one was Psycho-Cybernetics. I don’t know if you ever heard of Psycho-Cybernetics.


Norm Dominguez: I have.


Kody Bateman: Yeah. I read that when I was in high school and in fact that was one of the first books that really got me thinking on the psychological and personal development levels and I’ve been in love with it ever since. So I pulled Psycho-Cybernetics off and sat it on the – I’m going to reread those books because I just remember what a positive influence those were.


Norm Dominguez: Sure.


Kody Bateman: OK, second question. What does human connection mean to you?


Norm Dominguez: You know, we’ve both been so engulfed in – whether it’s BNI, the referral basis of our organization or the relationship basis that you’ve given to SendOutCards. I can’t have a day go by when I’m trying to make a call into somebody just to say hello. Just how are you doing?


I remember I had a call where somebody – a couple of days ago. The first hour and ten minutes was just catching up and then we maybe spent 10 minutes on business. So a human connection is – again is a habit-forming thing, if you can help somebody. But we’ve seen so many people in our career, both personal and professional.


The easiest one I can relate is I have two brothers, both younger, but we’re only four years apart in age. One lives in – both live in Colorado and if we only talk two or three times a year, it’s like it was yesterday.


Kody Bateman: Wow.


Norm Dominguez: And the bond that we have as brothers. So to me, it’s that ability and it has got to be ongoing and some people might call it more BS than anything else. But there’s nothing wrong with that.


Kody Bateman: The power of human connection. It’s incredible. You have three or four decades of helping people create human connection in your life and what a great contribution you’ve been. Final question is if you could be remembered for one thing, what is it?


Norm Dominguez: Oh gosh. Passion for helping people.


Kody Bateman: Well, you certainly are being remembered for that, my friend. It has been such a delight to get to know you, to become a good friend of yours and to learn from you. You certainly are one of my mentors. I really appreciate everything that you’re doing. I want to be – hey listen. If Norm is involved, I want to be involved. You’re fun to be with. You’re just a great example to me. I really appreciate you very much.


So there you have it, my friends. That’s Norm Dominguez. He is currently the co-founder of the Possi Global organization. His book The Magic of Positivity, you want to get yourself a copy of that. A guy that has been there and done that over three decades of activity in helping people to be successful in business and in their personal life.


So Norm, thanks again and thanks everybody for tuning in.


Norm Dominguez: Kody, thank you for this opportunity and happy holidays to everybody that might listen in and enjoy a little bit of this positivity world.


Kody Bateman: Excellent. Well, there you have it my friends. Take care and tune in for another version of the Relationship Marketing Podcast.

To secure your best year yet, you may consider using a service like SendOutCards. In just minutes, you can create a custom card, add a personal message and picture, and do it all right from your mobile device!  You can even include one of their many gift selections like their amazing brownies, their new premium line of chocolates, you can even include a Starbucks card!

If you would like to learn more about how to incorporate a Relationship Marketing Strategy in your business, feel free to call or text me at {LEAD_OWNER_PHONE|}I Will answer all your questions and help you build relationships, increase referrals, and make an amazing impression on all your clients, friends and family!


Hi, Thanks for stopping by my blog! To get the latest updates on Appreciation Pal enter your email below:
To Top