Success Stories

Relationship Marketing With Kody B: Eric Chester

More than ever before, the workplace is experiencing employees who exude entitlement.

People these days think they should walk into a job and be put at the top immediately. Gone are the days of working hard to reach the top, now it’s pretty much expected right off the bat.

So how does an employer deal with an entitled Gen X, Millennial, or any type of entitled employee for that matter?

Well, the way we hire employees has changed in a significant way.

As a business owner, building relationships with not only employees but all human beings is undoubtedly an all-time trend that has never gone out of style.

It’s all about connecting, building relationships, and genuinely caring about employees both personally and from a business standpoint.

Eric Chester was one of the first authors to spell out the radical differences of the post-Gen X workforce and is a trusted source in the global dialogue on employee engagement, workplace culture, and the emerging generation.

Since 1986, Eric has been in the trenches:

  1. Researching
  2. Studying
  3. Speaking
  4. Writing 

Companies discovered that Eric had cracked the code on the emerging generation and sought his advice on how to connect with young and entitled employees.

In the interview below, you’ll hear from Eric Chester on how to hire, engage, and create a workplace culture that makes entitled employees want to stick around for the long haul.


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If you would like to learn more about how to incorporate a Relationship Marketing Strategy in your business, feel free to call or text me at {LEAD_OWNER_PHONE|}I will answer all your questions and help you build relationships, increase referrals, and make an amazing impression on all your clients, friends and family!

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