Success Stories

Relationship Marketing With Kody B: Bernadette McClelland

Selling actually means to give. So, at the heart of selling you still, have to provide or exchange value to value…your goods for a dollar or other goods.

In this week’s Relationship Marketing With Kody B, Bernadette McClelland shares some golden nuggets  on the sales process and commerce of today, and how it relates full circle to sales in the early days. You’d be surprised how the likeness in many ways hasn’t changed.

Bernadette’s impressive background includes:

  • Coaching sales enabling curriculum to MBA Harvard Graduates
  • Master Asia-Pacific Coach for Anthony Robbins (12 countries)
  • Author of 5 best-selling books

Going full circle from way back to where we are today as far as commerce goes, it’s about the value to value in bartering, trade or reciprocity of the product or service one sells. This hasn’t changed and probably never will.

Commerce and relationship marketing have a lot in common since we know that people buy from those they know, like and trust. Consequently, people know, like and trust because of the value and honesty of the salesperson. Hence, it’s all about both the money and the heart.

Listen in and find out what Bernadette McClelland means when she says “Both Dollars and the Heart are important” and talks about her latest book ‘The Art of Commercial Conversations’…

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If you would like to learn more about how to incorporate a Relationship Marketing Strategy in your business, feel free to call or text me at {LEAD_OWNER_PHONE|}I Will answer all your questions and help you build relationships, increase referrals, and make an amazing impression on all your clients, friends and family!

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